Who we are
National Fast Bowling Academy Limited (“NFBA”, “we”, “us” or “our”) is the data controller responsible for your personal information.
We are a private limited company registered in England and Wales under company number 11524901.
Our registered office is:
Belfry House
Bell Lane
Hertford
Hertfordshire
United Kingdom
SG14 1BP
For questions about this Privacy Policy or how we use personal information, please email office@nfbacricket.co.uk.
What information we collect
Depending on how you contact or participate with NFBA, we may collect:
- Names, dates of birth, ages and contact details
- Parent or guardian details for participants under 18
- Emergency contact information
- Trial applications, cricket experience, playing history, goals and achievements
- Photographs, trial videos, coaching footage and performance information
- Attendance, coaching feedback and development records
- Relevant medical, allergy, injury, accessibility or health information
- Payment and transaction information
- Emails, messages, enquiries, complaints and other communications
- Marketing and photography preferences
- Website information, including IP address, device type, general location and pages visited
Where payments are made online, full card details are normally collected and processed directly by the payment provider rather than NFBA.
Most information comes directly from you or from the participant’s parent or guardian. We may also receive relevant information from an authorised coach, club, county, school, referral source or service provider.
How and why we use information
We use personal information to:
- Assess trial applications and suitability for NFBA programmes
- Offer and administer Academy places
- Manage bookings, payments, attendance and communications
- Provide coaching, feedback and player-development support
- Review videos and monitor development over time
- Keep appropriate safety, welfare and safeguarding records
- Respond to enquiries, concerns and complaints
- Recommend players for appropriate cricket opportunities where permission has been given
- Share achievements, photographs or videos where the appropriate permission has been given
- Maintain financial, insurance and administrative records
- Improve our programmes, services and website
- Send NFBA news or marketing where the recipient has agreed to receive it
- Establish, exercise or defend legal claims
- Comply with our legal and regulatory responsibilities
Our lawful bases
We only use personal information where we have a lawful reason to do so.
Depending on the purpose, we rely on:
- Contract: Where information is needed to assess an application, administer a place, take payment or provide the NFBA programme requested
- Legal obligation: Where we must keep or share information to comply with accounting, safeguarding or other legal requirements
- Legitimate interests: Where reasonably necessary to operate and improve NFBA, maintain security, communicate with participants and parents, keep suitable records or protect NFBA’s legal rights
- Consent: For optional marketing, promotional use of photographs or videos, and other activities where a genuine choice is offered
When relying on legitimate interests, we consider the rights and reasonable expectations of the people concerned, taking particular care where children’s information is involved.
Consent can be withdrawn at any time by emailing office@nfbacricket.co.uk. Withdrawing consent does not affect anything lawfully done before it was withdrawn.
Health, injury and other sensitive information
Health information, including information about injuries, medical conditions, allergies, medication or accessibility needs, receives additional legal protection.
We only request information reasonably needed to support safe participation or respond appropriately in an emergency.
For routine health information, we will normally rely on the need to provide the requested service together with explicit consent for processing the health information.
In an emergency, information may be used or shared where necessary to protect someone’s vital interests. We may also process information where necessary for safeguarding purposes or where otherwise permitted or required by law.
If relevant health or safety information is not provided, NFBA may be unable to allow a participant to take part safely.
Participants and parents remain responsible for informing NFBA promptly about any injury, illness, medical condition or change that may affect safe participation.
Photographs and videos
NFBA may record or receive photographs and videos for:
- Trial assessment
- Coaching, technical analysis and player development
- Maintaining an appropriate development record
- Promoting NFBA through its website, social media, printed materials or other publicity
Coaching and assessment footage may be used where necessary to provide the service or support NFBA’s legitimate coaching interests.
Promotional use will be based on the appropriate permission. Permission for promotional use is optional and can be withdrawn at any time.
Following withdrawal, NFBA will stop new promotional use and take reasonable steps to remove material from channels under its control. Withdrawal cannot always recall printed material already distributed or copies independently shared by other people.
Sharing information
We do not sell personal information.
Where reasonably necessary, information may be shared with:
- Authorised NFBA coaches, administrators and specialist staff
- Payment, email, website, cloud-storage and IT providers
- Video, communication and performance-analysis platforms, including Fulltrack AI where used
- Venue operators, first-aid providers or emergency services where necessary
- Insurers, accountants, legal advisers and other professional advisers
- Cricket clubs, schools, counties or pathway organisations where permission has been given
- Safeguarding bodies, regulators, law-enforcement agencies or other authorities where required or permitted by law
- Social-media platforms where promotional permission has been provided
Access is limited to information reasonably needed for the relevant purpose.
Where parents choose to join an NFBA WhatsApp group, their name, telephone number and profile information may be visible to other members of that group. Participants under 18 are not permitted to join NFBA parent WhatsApp groups.
International transfers
Some service providers may process or store information outside the United Kingdom.
Where this happens, we take reasonable steps to ensure that appropriate legal protections are in place. These may include UK adequacy regulations, approved contractual safeguards or other protections permitted under UK data-protection law.
Further information about safeguards used for a particular provider can be requested by emailing office@nfbacricket.co.uk.
Cookies and website information
Our website uses cookies and similar technologies to:
- Make the website function correctly
- Remember appropriate preferences
- Maintain security
- Understand how visitors use the website
- Improve its content and performance
Some cookies are strictly necessary and do not require consent.
Where required, optional cookies will only be used with consent. Where permitted statistical analytics are used without consent, visitors will be given clear information and a simple way to object.
Cookie choices can be managed through the controls provided on our website or through browser settings. Disabling some cookies may affect how parts of the website function.
How long we keep information
We keep personal information only for as long as reasonably needed for the purpose for which it was collected and to meet legal, accounting, insurance or safeguarding responsibilities.
Our normal retention periods are:
- Unsuccessful trial applications and associated footage: up to 2 years
- Academy participant, coaching and administrative records: normally up to 6 years after participation ends
- Routine health and emergency information: reviewed after participation ends and normally deleted within 12 months, unless connected to an incident, concern or legal requirement
- Payment and accounting records: normally 6 years after the end of the relevant financial year
- Marketing information: until consent is withdrawn or the person unsubscribes
- Promotional photographs and videos: until permission is withdrawn or the material is no longer reasonably required
- Complaints, accidents, safeguarding concerns and potential legal claims: for as long as reasonably necessary under applicable legal, safeguarding and insurance requirements
Some records involving children, safeguarding matters or potential claims may need to be retained for longer than the standard periods.
Your rights
Depending on the circumstances and the lawful basis being used, you may have the right to:
- Ask for a copy of personal information we hold
- Ask us to correct inaccurate or incomplete information
- Ask us to delete information
- Ask us to restrict how information is used
- Receive certain information in a portable format
- Withdraw consent
- Object to particular uses of information
- Complain to the Information Commissioner’s Office
These rights are not absolute, and in some circumstances we may need to retain or continue using information for legal, safeguarding or contractual reasons.
Your right to object
You have the right to object to direct marketing at any time.
You may also object where we rely on legitimate interests. We will consider the circumstances and stop processing unless we have a compelling lawful reason to continue.
To exercise any of these rights, email office@nfbacricket.co.uk. We will normally respond within one month.
Children and young people
NFBA works with children and young people and takes additional care when handling their information.
Applications and permissions for participants under 18 should normally be completed by a parent or guardian. However, data-protection rights belong to the young person whose information is being used.
Depending on the participant’s age and understanding, NFBA may deal with the young person directly or allow a parent or guardian to exercise rights on their behalf. We will also respect the young person’s views about how their information, photographs and videos are used.
We aim to explain our use of information in clear, straightforward language.
Automated tools and performance analysis
NFBA may use video-analysis, artificial-intelligence or other performance tools to support coaching and player development.
These tools support rather than replace professional coaching judgement. NFBA does not make decisions producing legal or similarly significant effects about participants solely through automated processing.
Keeping information safe
We use appropriate organisational and technical measures to protect personal information.
These include limiting access to people who reasonably need the information, using suitable service providers and taking reasonable steps to protect accounts, devices and stored information.
No method of storage or electronic communication can be guaranteed to be completely secure, but we take data protection seriously and respond appropriately if a security incident occurs.
Changes to this policy
We may update this Privacy Policy when our services, technology, providers or legal responsibilities change.
The latest version will be published on our website. Where a significant change affects how existing information is used, we will take reasonable steps to bring it to the attention of the people concerned before the new use begins.
Contact us
For questions, requests or concerns about personal information, contact:
National Fast Bowling Academy Limited
Belfry House
Bell Lane
Hertford
Hertfordshire
United Kingdom
SG14 1BP
Email: office@nfbacricket.co.uk
If you remain dissatisfied, you can complain to:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113